Ministry of Energy and Industry: Strategic Communications for World Energy Congress
With over 150 countries represented, the World Energy Congress is the world’s largest and most influential energy event covering all aspects of the energy agenda. The Corporate Office was appointed as Communications Advisory leading up to the 24th edition of the Congress that was held in Abu Dhabi.
The 24th World Energy Congress brought together international energy stakeholders, including governments, private and state corporations, academia and media. The team successfully worked with key spokespersons on an advisory level from within the Ministry and Congress to achieve a successful event that brought over 15,000 participants, 300 high-level speakers and 1100 media persons.
The Corporate Office was responsible for creating key messaging, sponsorship management and press release management. We worked with spokespersons of the Ministry; to communicate the vision and mission of the WEC as well as tackle specific scenarios.